Universal park officially named as government pledges £1.3bn

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Danny FullbrookBedfordshire, Hertfordshire and Buckinghamshire

Universal Destinations & Experiences/Comcast The logo for Universal United Kingdom resort shows a blue globe in space, surrounded by blue stars with the words "Universal United Kingdom Resort" wUniversal Destinations & Experiences/Comcast

Universal revealed the name of its new UK park alongside the first look at the destination's official logo

Universal's planned UK theme park will be named Universal United Kingdom Resort, it has been revealed, and will be supported by £1.3bn in government funding.

Comcast NBCUniversal said it expected the attraction to draw 8.5 million visitors a year when it opens in 2031, with ambitions for it to become Europe's most-visited theme park.

The US entertainment giant said it would invest £5bn in building the resort, in Kempston Hardwick, Bedfordshire, with a further £1bn planned over its first 10 years.

The government's contribution will go towards upgrading local infrastructure and transport links to help accommodate visitors from across the UK and overseas.

Universal Destinations & Experiences/Comcast Concept art for the park shows a large body of water surrounded by different themed zones, a few with large roller-coasters.Universal Destinations & Experiences/Comcast

Universal previously told the BBC that the land it owns in Kempston Hardwick is "the perfect site for us"

Ahead of the announcement, Chancellor Rachel Reeves visited the site where site preparation works had already begun.

She said the investment would "unlock nearly £50bn of economic growth" and create thousands of jobs.

The Labour politician continued: "Our own investment in transport and infrastructure means that local people will benefit - improving connectivity, backing our creative industries, and bringing millions of visitors to the UK from across the world."

Part of the government's investment will fund upgrades to Wixams station to create a four-platform stop, as well as improvements to the A421, which were expected to cost £474m.

Reuters The image shows a group of four individuals—three women and one man—walking from across an outdoor, unpaved construction zone with puddles and gravel. All four are wearing personal protective equipment (PPE), including white hard hats and high-visibility yellow vests featuring a small logo on the left chest. They are dressed in smart-casual business attire underneath their safety gear. In the background, there is an open field, green trees under an overcast sky, and red metal construction barriers.Reuters

Chancellor of the Exchequer Rachel Reeves was shown around the site by Mark Woodbury, CEO of Universal Destinations & Experiences

More than 100 people in the UK have already been employed to work on the project, with Universal promising a total of 20,000 jobs during the construction period.

Once the attraction opens, it said a further 8,000 jobs would be created and about 80% of those roles would go to people from Bedfordshire and surrounding areas.

Mark Woodbury, chairman and CEO of Universal Destinations & Experiences, said: "This new theme park and resort will create so many new opportunities for the people of Bedford and beyond and allow us to share our distinct experiences with guests from around the world."

A graphic that shows the size of the Universal theme park using the colour red. Wixams can be seen to the right of the site. Above it is Bedford. The Marston Vale Line and Thameslink line are also highlighted

The area covered by the proposed theme park is shown in red

The attraction would include a free‑to‑access entertainment and retail district alongside a year‑round theme park open up to late evening.

Last year, a source told the BBC the park could include rides themed around James Bond, The Lord of the Rings, Paddington and Jurassic World, although a Universal spokesperson said it was too early to confirm what would be at the park.

However, Woodbury has promised the park will feature "immersive storytelling, thrilling attractions and unparalleled creativity and innovation to the UK".

He added the company had already bought more land nearby, which could be developed at a later date as part of a century-long plan.

Universal Destinations & Experiences/Comcast Concept art of the entrance area of Universal shows an open area surrounded by buildings with a large blue Universal globe in the middleUniversal Destinations & Experiences/Comcast

The park will include a retail and entertainment area accessible without a ticket

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